Indeed, the atmosphere even contributes to the "hip" setting of froyo. In many frozen yogurt stores, the sophisticated minimalist design that so differentiates it from any normal ice parlor entices the customers to keep coming back. When they're high tech and decked out with iPads, TVs, and touchscreens like at Let's Yo!, there's no reason why the store owners can't raise their prices to almost $5 for a small cup of yogurt. After all, when the customers are paying for the full experience, there's justification.
Doubtless, most people are going to think like this. In fact, there's no other way for the stores to be making such a great profit. Even ice cream-based franchises such as Ben and Jerry's and Baskin Robbins have incorporated frozen yogurt into their menus. A classic example of supply and demand, the more customers crave it, the higher the prices can rise, and the greater the profit.
With the onslaught of yogurt stores popping up every few square miles, it's pretty obvious that we're not going to be craving frozen yogurt too often. Recently, the franchises have even begun to get creative with their offerings, including frozen Greek yogurt, fat-free, and sugar- free varieties for all of those dieters out there; froyo cakes and pies modeled after the popularity of Carvel's ice cream cakes; smoothies; and milkshakes. And we can never forget the endless combinations of choices at the toppings bar - variety is the spice of life!
So, is frozen yogurt worth its price? You can certainly save a lot of money by making your own at home, especially if you plan on eating more than one ounce. But if it's the experience you're after, by all means, hop on over to your nearest froyo joint and have fun! But don't come running back that we didn't warn you!